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BMW Summary
BMW says it makes “the ultimate driving machine,” and it has a heritage of brilliantly executed automobiles to back that up. The German company has been making cars for nearly a century, but its modern heritage came with the 1968 BMW 2002 — which brought delightful handling into a stylish yet sensible two-door sedan body. The 2002’s direct predecessor is the 3 Series, and it’s still the BMW that defines the brand’s values today. But while a 1968 BMW couldn’t match that year’s Mercedes-Benzes for relaxed refinement, current models aim to provide both excitement and opulent luxury, along with cutting-edge technology. This ranges from decadent luxury gizmos like gesture-based dashboard controls, to fuel-saving plug-in hybrid powertrains, to weight-reducing carbon fiber components.
Why BMW?
The BMW lineup today comprises a wide range of car and crossover models. In its alphanumeric naming system, larger numbers mean a larger size. Even-numbered vehicles are the “coupe” versions of conventional four-door sedans and crossovers; most of these coupes have more rakish rooflines but still have four doors. BMW’s U.S. lineup starts with the 3 Series, 5 Series, and 7 Series sedans, with 2 Series, 4 Series, and 8 Series coupes. The corresponding crossover models start with an X — X1 through X7, with no gaps in the lineup. Other BMW codes, include “Z” (for a roadster, like Z4) and “i” (for an electric vehicle like the i3 and a roster of other EVs expected to join it in the coming years).
A full name tells you the approximate engine size; while there’s no longer a direct link to the engine’s displacement like in BMWs of yore, you know that in the BMW 7 Series lineup, the 750i has more power than a 740i. The letter M indicates higher performance beyond just the engine; a code like M40i or X3 M40i means a faster, better-handling version of the 4 Series or X3, respectively, while M4 or X3 M represent the lineup’s pinnacle of capability.
The relatively affordable 2 Series sedan and X1 and X2 crossovers use space-efficient front-wheel drive platform,s, but BMW’s other models use performance-oriented rear-wheel drive. Nearly every model is available with BMW’s xDrive all-wheel drive or comes with the system as standard equipment.
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2025
BMW
2 Series
MSRP Range$39,600 - $52,600
The BMW 2-Series is a sporty luxury compact that competes with other small European cars such as the Audi A3, the MINI Cooper and the Mercedes CLA. The BMW 2-Series, however, is significantly sportier than its competitors and features better handling and a more hardcore, driver-oriented demeanor. The BMW 2-Series offers a nice compromise between an all-out sports car and a sophisticated German compact.
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BMW
3 Series
MSRP Range$45,950 - $62,200
The 2025 BMW 3 Series represents the seventh generation of BMW's defining sports sedan, offering responsive handling and efficient performance. The 3 Series maintains its rear-wheel drive architecture, contributing to balanced weight distribution and engaging driving dynamics that distinguish it from front-wheel drive competitors. The vehicle combines practical daily usability with driving engagement, appealing to those seeking both functionality and performance in a premium compact sedan.
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BMW
4 Series
MSRP Range$49,650 - $74,850
The BMW 4-Series is a stylish car that offers most of the performance and styling of a sports car without compromising much in terms of comfort or practicality. It features sleek, low styling and is available in a few different body styles, including as a convertible. Performance is brisk, but ride and comfort have been carefully balanced to provide a driving experience that is both entertaining and somewhat luxurious.
The BMW 4-Series competes with sedans and coupes such as the Audi A5, the Mercedes Benz C-Class and the Lexus IS. The top-of-the-line M4 offers blistering performance and razor-sharp handling but in a practical coupe package.
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BMW
5 Series
MSRP Range$58,700 - $73,400
The BMW 5 Series is a mid-sized luxury sedan positioned between the compact 3 Series and the flagship 7 Series. It competes with the Mercedes-Benz E-Class, Audi A6, and Genesis G80. The 5 Series delivers a balanced combination of premium appointments and engaging driving dynamics that have defined the model throughout its history. With the addition of mild hybrid technology across the lineup and a new plug-in hybrid variant, the 5 Series offers improved efficiency without compromising performance. The spacious, technology-rich interior provides comfort for both daily commuting and extended journeys, while the precise handling characteristics maintain BMW's driver-focused philosophy.
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BMW
7 Series
MSRP Range$97,300 - $122,400
The BMW 7-Series competes against the largest and most luxurious European sedans such as the Mercedes-Benz S-Class and the Audi A7. The 7-Series is nearly as nice as similar-sized offerings from Bentley and Rolls-Royce, without those nameplates' premium prices. The 7-Series offers a much more understated appearance as well. Though obviously not inexpensive, the 2025 BMW 7-Series includes impressive levels of technology, power and space. The BMW 7-Series spares no luxury and no technology to look and feel like the premium vehicle it is.
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BMW
8 Series
MSRP Range$91,700 - $151,500
The BMW 8-series is an expensive car, nobody will ever accuse the car of being a bargain, but at the same time it's not exactly a bad value either. Nice things are expensive, and the 8-Series is very much a nice thing. One could maybe get all that luxury for cheaper, and there are certainly faster cars out there for less money. But combine those traits and add in an absolutely gorgeous body, and the list of cars providing all three of these things begins to shrink rapidly. Ultimately though, much of the decision will come down to looks. Buyers will simply fall in love with the car and have to have it. Thankfully, there's enough on offer that comes with that styling to justify the lofty price. Plus, at the end of the day, all that money does indeed buy exclusivity.
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BMW
i4
MSRP Range$52,800 - $70,700
The BMW i4 is a stylish car that features sleek, low styling. The i4 is up against the Kia EV6, Polestar 2 and Tesla Model 3 and it's here to compete. With an estimated range of 301 miles and an acceleration speed of 0-60 mph in less than 4 seconds the i4 sedan fits in with other small luxury sport sedans.
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BMW
i5
MSRP Range$67,100 - $84,100
The BMW i5 is a mid-sized luxury sedan, competing with the Mercedes EQE-Class, Lucid Air, and Audi E-Tron GT. The i5 offers all the luxury of its various competitors while giving drivers a significantly sportier driving experience than any of its peers. Handling is and always has been world-class for the line, sharp steering and a playful chassis.
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BMW
i7
MSRP Range$105,700 - $168,500
The i7 is an all-electric sedan that delivers the comfort and technology features BMW is known for. The BMW i7 is all-new to the electric market competing against the Tesla Model S, the Mercedes-Benz EQS, the Genesis Electrified G80, Porsche Taycan, and the Audi e-tron GT. With its elegant styling, personalization of the interior and visionary technology the BMW i7 is here to compete.
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BMW
iX
MSRP Range$87,250 - $111,500
The iX is an all-electric sport activity vehicle that delivers the comfort and technology features BMW is known for. The BMW iX is all-new to the electric market competing against the Tesla Model X, the Mercedes-Benz EQC and the Audi e-tron. With its elegant styling, personalization of the interior and visionary technology the BMW iX is here to compete.
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BMW
M2
MSRP Range$65,500 - $65,500
The BMW 2-Series is a sporty luxury compact that competes with other small European cars such as the Audi A3, the MINI Cooper and the Mercedes CLA. The BMW 2-Series, however, is significantly sportier than its competitors and features better handling and a more hardcore, driver-oriented demeanor. The BMW 2-Series offers a nice compromise between an all-out sports car and a sophisticated German compact.
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BMW
M3
MSRP Range$76,000 - $85,300
The 2025 BMW 3 Series represents the seventh generation of BMW's defining sports sedan, offering responsive handling and efficient performance. The 3 Series maintains its rear-wheel drive architecture, contributing to balanced weight distribution and engaging driving dynamics that distinguish it from front-wheel drive competitors. The vehicle combines practical daily usability with driving engagement, appealing to those seeking both functionality and performance in a premium compact sedan.
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BMW
M4
MSRP Range$79,700 - $123,500
The BMW 4-Series is a stylish car that offers most of the performance and styling of a sports car without compromising much in terms of comfort or practicality. It features sleek, low styling and is available in a few different body styles, including as a convertible. Performance is brisk, but ride and comfort have been carefully balanced to provide a driving experience that is both entertaining and somewhat luxurious.
The BMW 4-Series competes with sedans and coupes such as the Audi A5, the Mercedes Benz C-Class and the Lexus IS. The top-of-the-line M4 offers blistering performance and razor-sharp handling but in a practical coupe package.
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BMW
M5
MSRP Range$119,500 - $121,500
The BMW 5 Series is a mid-sized luxury sedan positioned between the compact 3 Series and the flagship 7 Series. It competes with the Mercedes-Benz E-Class, Audi A6, and Genesis G80. The 5 Series delivers a balanced combination of premium appointments and engaging driving dynamics that have defined the model throughout its history. With the addition of mild hybrid technology across the lineup and a new plug-in hybrid variant, the 5 Series offers improved efficiency without compromising performance. The spacious, technology-rich interior provides comfort for both daily commuting and extended journeys, while the precise handling characteristics maintain BMW's driver-focused philosophy.
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BMW
M8
MSRP Range$138,800 - $150,000
The BMW 8-series is an expensive car, nobody will ever accuse the car of being a bargain, but at the same time it's not exactly a bad value either. Nice things are expensive, and the 8-Series is very much a nice thing. One could maybe get all that luxury for cheaper, and there are certainly faster cars out there for less money. But combine those traits and add in an absolutely gorgeous body, and the list of cars providing all three of these things begins to shrink rapidly. Ultimately though, much of the decision will come down to looks. Buyers will simply fall in love with the car and have to have it. Thankfully, there's enough on offer that comes with that styling to justify the lofty price. Plus, at the end of the day, all that money does indeed buy exclusivity.
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BMW
X1
MSRP Range$41,350 - $50,800
The BMW X1 is the least expensive vehicle in BMW's X lineup. It aims to bring buyers the utility and practicality of a small SUV with small-car dynamics and easy urban driving. the BMW X1 isn't as inexpensive as many of its direct competitors, but as is befitting a premium brand, standard equipment levels are high, and the X1 offers a driving experience that can't really be matched by anything in its class. The X1 offers a great combination of driving fun, interior room and smartly executed ideas--all wrapped up in a small SUV package that faces off against the likes of the Audi Q3, the Cadillac XT4, and the Lexus NX 300.
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BMW
X2
MSRP Range$42,850 - $52,300
The BMW X2 is positioned between the automaker's small X1 SUV and the larger X3. With its low starting price, the X2 defies direct comparisons. The Porsche Macan has a similar sporty design but is priced well above the X2. The Mercedes GLA features similar crossover styling and pricing is competitive, but the Mercedes makes less power and does not feature BMW's performance pretensions.
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BMW
X3
MSRP Range$49,950 - $64,700
The BMW X3 delivers quick acceleration and precise handling among compact luxury crossovers while maintaining competitive fuel efficiency. The refined exterior styling and premium interior appointments position the X3 as a substantial luxury offering. The performance capabilities of the X3 compare favorably against competitors such as the Mercedes GLC 300, Audi Q5, and Lexus RX350, while the comprehensive feature set, practical cargo space, and competitive pricing enhance its appeal to discerning buyers.
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BMW
X4
MSRP Range$55,300 - $66,700
Upon first glance, the X4 occupies a distinctive place in BMW's lineup. It's nominally a mid-sized SUV, but it's far more conscious of its styling than most of those entries because the X4 offers more of a luxurious feel than the normal SUV variety. The BMW competes against the the Mercedes GLC, Porsche Macan, and Range Rover Velar. The big differentiator, though, is in how the X4 drives. BMW compromised some of its off-roading ability in the name of on-road performance. Though it still has enough ride height to not get hung up too badly during light off-roading duty, the X4 is clearly a machine meant for the road. It handles better than most SUVs in its class, while providing strong, real-world acceleration and passing power.
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BMW
X4 M
MSRP Range$79,100 - $79,100
Upon first glance, the X4 occupies a distinctive place in BMW's lineup. It's nominally a mid-sized SUV, but it's far more conscious of its styling than most of those entries because the X4 offers more of a luxurious feel than the normal SUV variety. The BMW competes against the the Mercedes GLC, Porsche Macan, and Range Rover Velar. The big differentiator, though, is in how the X4 drives. BMW compromised some of its off-roading ability in the name of on-road performance. Though it still has enough ride height to not get hung up too badly during light off-roading duty, the X4 is clearly a machine meant for the road. It handles better than most SUVs in its class, while providing strong, real-world acceleration and passing power.
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BMW
X5
MSRP Range$66,300 - $90,850
The X5 has powerful competition like the Audi SQ8, and the Porsche Cayenne, however, the X5 dominates in giving the driver that race/fun factor while looking sporty. The powerful powerplants available satisfy multiple tastes, from a well-powered 3.0L 6-cylinder making 375-horsepower, to the meaner Twin-turbo V8 that powers the M60i and makes 523-horsepower. The X5 M is on a class of its own, generating an astounding 617-horsepower and 553 pound-foot of torque out of its twin-turbo V8 engine mated with an electric motor, appealing to the drivers who want to race around the track and push the limits.
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BMW
X5 M
MSRP Range$127,200 - $127,200
The X5 has powerful competition like the Audi SQ8, and the Porsche Cayenne, however, the X5 dominates in giving the driver that race/fun factor while looking sporty. The powerful powerplants available satisfy multiple tastes, from a well-powered 3.0L 6-cylinder making 375-horsepower, to the meaner Twin-turbo V8 that powers the M60i and makes 523-horsepower. The X5 M is on a class of its own, generating an astounding 617-horsepower and 553 pound-foot of torque out of its twin-turbo V8 engine mated with an electric motor, appealing to the drivers who want to race around the track and push the limits.
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BMW
X6
MSRP Range$75,100 - $95,150
The X6 presents a compelling value proposition with its distinctive styling and performance-oriented design. Its bold presence and athletic stance make it immediately identifiable as a premium vehicle. Price positioning remains competitive, with the X6 offering a more accessible entry point compared to the Mercedes GLE Coupe, while also presenting a value advantage over the Audi Q8.
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BMW
X6 M
MSRP Range$132,100 - $132,100
The X6 presents a compelling value proposition with its distinctive styling and performance-oriented design. Its bold presence and athletic stance make it immediately identifiable as a premium vehicle. Price positioning remains competitive, with the X6 offering a more accessible entry point compared to the Mercedes GLE Coupe, while also presenting a value advantage over the Audi Q8.
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BMW
X7
MSRP Range$84,300 - $152,400
The BMW X7 is the largest and most expensive SUV in their lineup, positioned as the next step up from the X5, though it is also bigger and more expensive than the swoopy and sporty X6. Its positioned primarily to do battle with the Mercedes Benz GLS. While both vehicles are nice, the styling of the GLS is extremely pedestrian, while the X7's styling certainly makes a statement. The BMW also offers a far more interesting driving experience, with a bit more feel and just a hint of sports car DNA baked into the experience. There are cheaper alternatives such as the Audi Q7 and the Cadillac Escalade, though both can easily be optioned up to rival the price of the BMW X7. However, the Audi feels a little more cramped inside and has been around for several years, while the X7 is a brand-new vehicle. The Escalade feels plenty big but doesn't have the quality or style present in its Germanic competition.
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BMW
XM
MSRP Range$160,500 - $186,700
The BMW XM positions itself among premium performance SUVs at a similar price point to the Lexus LX and Land Rover Range Rover. What distinguishes the XM is its combination of responsive handling characteristics and performance-oriented hybrid powertrain, offering driving dynamics uncommon in this segment. The XM delivers a balanced approach for buyers seeking both luxury appointments and engaging driving characteristics.
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BMW
Z4
MSRP Range$54,500 - $67,000
The BMW Z4's low starting price brings it in for less than such heavyweights as the Porsche 718 Boxster and Chevy Corvette but pricier than the Mazda Miata and Nissan 370Z. The BMW Z4 offers handling that meets or beats than the Porsche but with more refinement and luxury than the Corvette. Mazda and Nissan cannot keep up with the Z4 in terms of performance even while the BMW matches them for fuel economy.
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